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    Pandora Ads Said To Have Slowed Amid Apple Threat
    Mon, Sep 30 2013 00:00:00 E
    00_WEB
    By KEVIN SHALVEY , INVESTOR'S BUSINESS DAILY Posted 12:27 PM ET
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    Pandora Media ( P ) shares was down more than 4% in midday trading Monday on new research showing a lower September advertising load and continued threat from Apple 's ( AAPL ) new iTunes Radio.
    "We have trialed iTunes extensively and continue to see it as a credible threat," wrote Canacord Genuity analyst Michael Graham, "although we expect limited impact to Pandora's September and October listener metrics."
    Graham maintained a buy rating on Pandora stock and boosted his price target to 30 from 25, saying that the company's Q3 is still "tracking well" despite the challenge from Apple.
    Getty Images View Enlarged Image Pandora and iTunes Radio both offer free ad-supported Internet radio. Graham and his team each month listen to Pandora to figure out how many ads are being served up each hour, and they found that the ad load dropped to an average of five spots per hour in September from 5.7 in August and 5.2 in July, Graham wrote in a research note on Monday.
    "Our September ad load survey results are largely consistent with prior months," wrote Graham, although the ad load and local mix were both slightly lighter than August."
    Apple's new streaming Internet radio service launched Sept. 18 and quickly gained some 11 million listeners, said Apple.
    Some on Wall Street are saying the new service is just "noise" and that it won't be able to drag long-time listeners away from Pandora.
    Pandora stock responded to the threat from Apple by climbing to an all-time high of 27.49 on Sept. 19. It was trading near 16.50 in the stock market Monday.
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