I think that the answer is never. I think that the Union will break (as was prophecied?) and replacement writers, or hungry/ambitious members of the WGA will start going back to work for the Studios - or the Studios will source content/writing globally. WGA member writers will start selling into non-traditional channels fueled by Youtube, global content etc. but how long will they resist not selling to their biggest buyers? This whole studio/union closed shop will fly apart primarily through the disruptive influence of technology and a globalizing populace.
There is a growing global demand for content and a growing number of distribution channels. The Studios and WGA are only one supplier of content and between them they control only a couple of distribution channels (albeit pervasive ones in North America)
So the strike will not officially end, it will fizzle. It may never officially end. If I am going to pick a date when it becomes semi-offically recognized that it is done I will pick the start of the second fall TV season which will have a full slate of programming - the day after Labour Day that year September 8, 2009 I do not know if this qualifies for the contest, but it is what I believe is going to happen.
There is a growing global demand for content and a growing number of distribution channels. The Studios and WGA are only one supplier of content and between them they control only a couple of distribution channels (albeit pervasive ones in North America)
So the strike will not officially end, it will fizzle. It may never officially end. If I am going to pick a date when it becomes semi-offically recognized that it is done I will pick the start of the second fall TV season which will have a full slate of programming - the day after Labour Day that year September 8, 2009 I do not know if this qualifies for the contest, but it is what I believe is going to happen.
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