New TLT News ! *April Fools!*

[princevintari]

Age and gender are what you hear the most about but where you live and what you do are also important from what I gather. In my case, a real paragraph with my demographics information would be:

"I'm a 52 year woman living in Florida. I earn my living as a bookeeper and my interests include reading and traveling to science fiction conventions."

In addition to just my age and gender, I'm telling them that I'm a professional and that I've got discretionary income to spend on products that might be advertised with their production.

Jan

thanks Jan I don't feel too comfortable giving away too many personal details but if it helps keep the DVDs rolling off the presses it's a small price to pay.

[*Starstuff*]

Thanks for the link, mandragora, I bookmarked it.

WHAT?
Oh no, why didn't they advertise? I had no idea, I could've recorded them! *insert swear-word of choice*

Apparently they did - I just missed it.

If you're looking for announcements, or other Germany-specific info, it's useful to bookmark and regularly visit this site: http://eguide-online.de/babylon5/

[*Starstuff*]

Three of the TV movies were broadcasted today - at 5 o'clock in the morning That's about the third time they've done that.

WHAT?
Oh no, why didn't they advertise? I had no idea, I could've recorded them! *insert swear-word of choice*

I stand corrected - just now I've been informed that the show *is* on air in Germany - sort of. Three of the TV movies were broadcasted today - at 5 o'clock in the morning That's about the third time they've done that. Anyway, if they could manage to air them at a time people are actually watching, that would be a good advertisement place.

[Jan]

Isn't part of the problem that, as opposed to a TV show, a direct-to-DVD production doesn't attract advertisors due to the nature of the product? Even if advertisement was included, it would be very easy to skip it.

True. But the same information can tell them where to place advertisements for the product. The one (and only) print ad that I saw for TLT was brilliantly placed, the full back cover of the San Diego Comic Con souvenir book. I understand that there were a few more, but not many. The 'stealth' promotion was very annoying to me at the time.

at least for German marketing strategies you'd be too old alrady

No seriously. The main marketing strategies in Germany are targeted at 13-45 year olds because they are deemed to be the group with the most "buying power" (sorry, don't know the right english term).

This is true, but you go on to make a point I was going to point out:

This is changing, of course, due to the fact that there are A LOT more older people living in Germany than younger ones and seniors become a major factor when it comes to "buying power".

Exactly, and that's pretty much true everywhere. Advertisers are starting to target their ads toward the aging population and, in my case, the fact that I'm willing to write in and make my preferences known carries a heavier weight than a younger demographic member who doesn't voice an opinion.

At least, that's the hope.

Jan

In addition to just my age and gender, I'm telling them that I'm a professional and that I've got discretionary income to spend on products that might be advertised with their production.

Isn't part of the problem that, as opposed to a TV show, a direct-to-DVD production doesn't attract advertisors due to the nature of the product? Even if advertisement was included, it would be very easy to skip it.

I'm not sure what the cause of WB's reluctance has been all that time - the sales figures of the series DVD boxes can't have been it. Maybe they're worried about not being able to attract the younger audiences/new fans with a direct-to-DVD production while the original show apparentyl is nowhere on air currently.

[*Starstuff*]

OT Demographics

Hi Jan,

at least for German marketing strategies you'd be too old alrady

No seriously. The main marketing strategies in Germany are targeted at 13-45 year olds because they are deemed to be the group with the most "buying power" (sorry, don't know the right english term).

Teenagers spent almost all their pocket money and usually don't save anything, so they are great customers and people between 20-45 usually have jobs and a steady income so they are more inclined to spend money as well. Older people are more careful with the spending and save more money for retirement (and in addition, their needs are usually not satisfiable with a huge LCD monitor or the newest mobile phone) and so they are not really targeted with marketing strategies.
This is changing, of course, due to the fact that there are A LOT more older people living in Germany than younger ones and seniors become a major factor when it comes to "buying power".

Sorry for the OT, just thought to clarify (hey, and at least the time I spent in college wasn't for nothing, I can remember that stuff )

Cheers,
*Starstuff*

[Jan]

What kind of demographic info?

Age and gender are what you hear the most about but where you live and what you do are also important from what I gather. In my case, a real paragraph with my demographics information would be:

"I'm a 52 year woman living in Florida. I earn my living as a bookeeper and my interests include reading and traveling to science fiction conventions."

In addition to just my age and gender, I'm telling them that I'm a professional and that I've got discretionary income to spend on products that might be advertised with their production.

Jan

[princevintari]

"I live to serve...I serve to live." Ooops, wrong thread.


Good idea. Best to keep the frustration for here, though, and thank WB for B5 and encourage more Lost Tales. Working in demographic info can be helpful, too, from what I hear. That way they'd know that I fit into the lucrative and coveted 105-year-old/snaggle toothed/one blue, one green eye demographic that every advertiser dreams of attracting.

Jan

What kind of demographic info?

[Jan]

Hey.. me, too! We should go have a nice snaggle-toothed coffee.

It's a date! We'll show 'em who it is who really drives the economy!

Jan

[Karen]

Hey.. me, too! We should go have a nice snaggle-toothed coffee.

[Jan]

Thanks for modifying the subject line Jan. I had almost considered deleting the whole thread, since it's purpose was served. I think you found a great compromise.

"I live to serve...I serve to live." Ooops, wrong thread.

I think we should take our angst, and frustration, and write (not email) WB to encourage them to put out more TLT.
Here is their address:

Warner Home Video
4000 Warner Blvd.
Burbank, CA 91522

Put it to the attention of either of these two people.

Ronald J Sanders President of Warner Home video or
Diane Nelson president of Warner Premier, the direct to DVD production arm.

(Thanks to Colin for the mailing info.)

Good idea. Best to keep the frustration for here, though, and thank WB for B5 and encourage more Lost Tales. Working in demographic info can be helpful, too, from what I hear. That way they'd know that I fit into the lucrative and coveted 105-year-old/snaggle toothed/one blue, one green eye demographic that every advertiser dreams of attracting.

Jan

[glindros]

Thanks for modifying the subject line Jan. I had considered deleting the whole thread, since it's purpose was served. I think you found a great compromise.

I think we should take our angst, and frustration, and write (not email) WB to encourage them to put out more TLT.
Here is their address:

Warner Home Video
4000 Warner Blvd.
Burbank, CA 91522

Put it to the attention of either of these two people.

Ronald J Sanders President of Warner Home video or
Diane Nelson president of Warner Premier, the direct to DVD production arm.

(Thanks to Colin for the mailing info.)

[princevintari]

Thanks Jan. Had it been on April Fool's that I had read it I would have been wary of it, expecting false information. Having been checking every few days for comments from JMS I was sadly disappointed expecting it to be true.